Privacy Policy

We are glad to see that you are interested in our online shop. Protection of your privacy is very important to us. The following provides exhaustive information on how we handle your data.

1. Access Data and Hosting

You can visit our websites without providing any information about yourself. With every visit of a website, the web server automatically stores only the so-called server log files, which may contain the name of the requested file, your IP address, date and time of access, the volume of data transmitted and the requesting provider (access data) and records each visit.

This access data is analyzed exclusively to ensure a fault-free operation of the website and to improve our services. Pursuant to Art. 6 Paragraph 1 (1) (f) of the General Data Protection Regulation (GDPR), this ensures protection of our legitimate prevailing interests regarding the correct presentation of our services. All access data is deleted no later than seven days after the end of your visit of the website.

Hosting Services by a Third-Party Provider

As part of processing on our behalf, a third-party provider performs for us services concerning hosting and presentation of the website. This ensures protection of our legitimate prevailing interests regarding the correct presentation of our services. All data collected when using this website or as part of respective forms in the online shop, as described below, is processed on the servers of such provider. Processing on other servers can only take place in the context set out here.

This provider is located in one of the countries of the European Union or the European Economic Area.

2. Collection and Use of Data for Processing of Contracts and Opening a Customer Account

We collect personal data if you disclose it to us voluntarily in connection with your order, when you contact us (e.g., through a contact form or by email) or when you create a customer account. Required fields are labeled as such since, in these cases, we absolutely need respective data for the purposes of executing your contract, processing your contact form or opening the customer account, and if you don’t provide said data, you won’t be able to complete the order and/or create the account or send the contact form. Which data is collected is stated in the corresponding input forms. We use the data that you have provided pursuant to Art. 6 Paragraph 1 (1) (f) of the GDPR for the conclusion of contracts and processing of your requests. After complete processing of the contract or deletion of your customer account, your data will be blocked in consideration of tax and commercial retention periods and deleted after expiry of these periods, unless you have expressly consented to further use of your data, or a legally permitted further use of data has been reserved by our website, about which we will inform you accordingly below. It is possible to delete your customer account at any time. This can be done by sending a message to the responsible person named below or by using the corresponding function in your customer account.

3. Data Transfer

Pursuant to Art. 6 Paragraph 1 (1) (f) of the GDPR, we can pass your data on to the transport company commissioned with the delivery, insofar as this is necessary for the delivery of the goods. Depending on which payment service provider you choose during the order process, we will pass your data collected for the purpose of payment on to the credit institution commissioned with the payment and, when appropriate, the payment service provider authorised by us may transfer said data to the chosen payment service. The payment service providers chosen by you also partially collect such data themselves if you create an account with them. In this case, during the order process, you must log in on the provider’s website using your access data. In this respect, the privacy policy of the corresponding payment service provider shall apply.

4. Email Newsletter

Email Advertising and Subscription to Newsletter

When you subscribe to our newsletter, we use the necessary data or the data specifically provided by you in order to regularly send you our email newsletter with your consent pursuant to Art. 6 Paragraph 1 (1) (f) of the GDPR.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the responsible person named below. After your cancellation, your email address will immediately be deleted from our newsletter distribution list, unless you have expressly consented to further use of your data, or we reserve the right to use data in excess thereof, which is permitted by law and about which we inform you in this declaration.

5. Cookies and Web Analysis

In order to make your visit to our website attractive, to enable the use of certain functions, to display suitable products or to conduct market research, we use so-called cookies on various pages. This ensures protection of our legitimate prevailing interests regarding the optimized presentation of our services pursuant to Art. 6 Paragraph 1 (1) (f) of the GDPR. Cookies are small text files that are automatically stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e., after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser on your next visit (persistent cookies). You can learn about the period of data retention by checking the overview of the cookie settings in your web browser. You can set your browser in such a way that you are informed about the setting of cookies and you can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You will find these for the respective browsers under the following links:

Internet Explorer™: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Safari™: https://support.apple.com/kb/ph21411?locale=de_DE
Chrome™: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
Firefox™ https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Opera™ : http://help.opera.com/Windows/10.20/de/cookies.html

If cookies are not accepted, the functionality of our website may be limited.

Use of Google (Universal) Analytics for Web Analysis

For the purpose of website analysis, this website uses Google (Universal) Analytics, a web analysis service of Google LLC (www.google.de). This ensures protection of our legitimate prevailing interests regarding the optimized presentation of our services pursuant to Art. 6 Paragraph 1 (1) (f) of the GDPR. Google (Universal) Analytics uses methods that enable analysis of the website you visit, e.g., cookies. The automatically collected information about your use of this website is generally transmitted to a Google server in the USA and stored there. Anonymization of the IP address on this website ensures that the IP address is shortened within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address will be transmitted to a Google server in the USA and shortened there. The anonymized IP address transmitted by your browser in the context of Google Analytics is generally not merged with other Google data. When the purpose of using cookies and Google Analytics is completed by us, the data collected in this context will be deleted.

Google LLC, based in the United States, is certified for the US-European data protection agreement “Privacy Shield”. You can view the current certificate here. Based on this agreement between the US and the European Commission, the latter has determined the appropriate level of data protection regarding the companies holding the “Privacy Shield” certificate.

You may refuse Google to collect data generated by cookies regarding the use of the website (including your IP address) and to process them. To that end, you can download and install the browser plugin available under the following link:
http://tools.google.com/dlpage/gaoptout?hl=de

As an alternative to the browser plugin, you can click on this link in order to prevent Google Analytics from collecting data on this website in the future. Such opt-out cookie is stored on your end device. If you delete the cookies, you must click on this link again.

Information About Firstlead GmbH / ADCELL Partner Program

This website uses tracking cookies of Firstlead GmbH under the trademark ADCELL (www.adcell.de). As soon as a visitor clicks on the ad containing a partner’s link, a cookie is placed. Firstlead GmbH / ADCELL uses cookies to be able to trace the origin of orders. Additionally, Firstlead GmbH / ADCELL uses so-called tracking pixels, which allow analyzing data, such as visitor traffic on the website. Data regarding the use of this website (including the IP address) obtained through the use of cookies and tracking pixels as well as the delivery of advertising formats is transferred to a server of Firstlead GmbH / ADCELL and stored there. Inter alia, it allows Firstlead GmbH / ADCELL to recognize that the partner’s link was clicked on this website. Under certain circumstances, Firstlead GmbH / ADCELL can pass this (anonymized) data on to the contractual partners; however, the data, such as the IP address, cannot be merged with other stored data.

If you do not wish Firstlead GmbH / ADCELL to use your data, please click on this link: https://www.adcell.de/datenschutz 

6. Contact Opportunities and Your Rights

As a concerned party, you have the following rights:

  • pursuant to Art. 15 of the GDPR, you have the right to obtain information regarding your personal data processed by us to the extent stated therein;

  • pursuant to Art. 16 of the GDPR, you have the right to obtain without undue delay the rectification of inaccurate personal data concerning you or to demand that incomplete personal data stored by us be completed;

  • pursuant to Art. 17 of the GDPR, you have the right to erasure of personal data stored by us if further processing is no longer necessary for:
    - exercising the right of freedom of expression and information;
    - compliance with a legal obligation;
    - reasons of public interest; or
    - the establishment, exercise or defense of legal claims;

  • pursuant to Art. 18 of the GDPR, you have the right to restriction of processing of your personal data if:
    - the accuracy of the data is contested by you;
    - the processing is unlawful, but you oppose the erasure of the data;
    - we no longer need the data, but you require it for the establishment, exercise or defense of legal claims; or
    - pursuant to Art. 21 of the GDPR, you have objected to processing of the data;

  • pursuant to Art. 20 of the GDPR, you have the right to receive the personal data provided to us in a structured, commonly used and machine-readable format or to transmit such data to another controller;

  • pursuant to Art. 77 of the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular, at your habitual residence, your place of work or at our registered office.

If you have any queries or questions regarding collection, processing or use of your personal data or if you wish to correct, block or delete your personal data, or revoke your consent of using your personal data, or object to a certain kind of data use, please contact us directly using the contact details in our legal notice.

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Right of Objection

If we process personal data as mentioned above for the purpose of protection of our legitimate prevailing interests, you can object to such processing with immediate effect for the future. If the processing is conducted for the purposes of direct marketing, you can exercise this right at any time as described above. If the processing is conducted for other reasons, you have the right to object to such processing only for substantive reasons arising out of a specific situation.

After you exercise your right of objection, we will no longer be processing your personal data for the respective reasons, unless we can provide compelling and legitimate reasons for such processing, which outweigh your interests, rights and freedoms, or the processing is required for the establishment, exercise or defense of legal claims.

This shall not apply if the processing is conducted for the purposes of direct marketing. In this case, we will no longer be processing your personal data for this reason.
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This Privacy Policy was generated with Trusted Shops legal texts in cooperation with Wilde Beuger Solmecke Rechtsanwälte.